By Gift Samuel, The Sight News
The Entrepreneurial world is one that requires strong will as well as focus to scale through.
One thing that keeps most Entrepreneurs going is the zeal and passion for their jobs. The Sight News had an interaction with an entrepreneur in the field of Photography, Ibeh Jasper who shed light on how to succeed in the world of photography.
Ibeh Jasper- When I started photography about two (2) years ago, for the first year I wasn’t photographing. I didn’t even own a camera. I would go borrow camera simply because I couldn’t afford to buy one.
Well that didn’t stop me from trying to get better images. I would normally shoot & edit all the rubbish I could back then and go back home feeling like a boss. It took me about about a year to buy a speedlight, after which I finally got a camera and a lens.
I have been freelancing for almost two (2) years now. I’ve made some mistakes along the way but I would like to share my thoughts:
When I first started out I never had a fixed price list. So when I met clients I would just give any price. I later realized It’s important to have a set price with a break down. They will know that you mean business and it will be very difficult for them to try and negotiate too low.
2. SELF ESTEEM!
If you don’t respect your work, your client will not respect it. Don’t lower your price just because you think that the client won’t use you. You have worked hard to build your professional portfolio, take pride in your work.
3. NEVER FALL FOR A BLUFF:
Clients will bluff to make you feel bad about your pricing. You hear things like “I’ve checked with other people, your price is too high, I got it at a more cheaper rate”.. etc. They are bluffing, don’t fall for it! Think about it, if they had got it cheaper from somewhere else they would have used them instead.
4. CLIENTS DON’T UNDERSTAND WHY PHOTOGRAPHY SHOULD BE EXPENSIVE:
Many clients don’t understand why they should pay large amounts. I have had clients tell me: “It’s just to snap and print, why are you charging too much?”
Unfortunately some clients don’t understand the work that is involved or the amount you purchased the equipment you’re using. So you must explain it to them.
5. MOST CLIENTS DON’T EVEN KNOW WHAT THEY WANT:
You must keep asking questions and even ask them to send samples so you have an idea of what they want. Most clients don’t know what they want. it saves a lot of headache when you are on the same wavelength.
6. PUT EVERYTHING INTO A CONTRACT:
Whether it is your friend, family, lover, whomsoever, get everything into a signed contract and email the invoice or send through WhatsApp.
7. DON’T TAKE THINGS PERSONAL, REMAIN PROFESSIONAL:
As I said earlier clients don’t understand what you do. They may say things or ask silly questions. Always keep your cool and remain a professional.
8. SOME JOBS ARE NOT WORTH THE STRESS.
No matter how desperate for cash you are….some jobs are not worth the stress. If the client wants to pay a cheap price, let the job go. I have rejected so many jobs because of low pay. I don’t do a lot of editing jobs because clients don’t want to pay properly.
9. PAID DUES.
Some clients will try and get you to take a low price saying, “this job will make you big”. You have paid your dues as a Photographer. You paid it when you went to acquire the skills, you paid it when you had to hustle. Don’t make any client make you feel that their job is more special than any other job.
10. THEY HAVE THE MONEY:
Most clients have the money, if they didn’t they wouldn’t come to you in the first place. PERIOD!
11. YOUR HEALTH IS MORE IMPORTANT:
I’ve been messing up personally in this area. Most times I skip meals, I don’t even have leisure time to rest properly. The point is- No matter how good the job is, you need make sure your health is your main priority. I have fallen ill several times because of work. Now I put my health before a job.
12. DON’T LOSE YOUR FOCUS:
Don’t lose yourself in the corporate world. Don’t forget that you’re an artist so it is important to spend time on personal projects.
I am IBEHJASPER, Let’s take photography to the next level.
FB: ibehjasper studios.