By Gift Samuel, The Sight News
Abuja-Advertising Practitioners have been adviced to tap into the resources available in the Research, Film, Petroleum and Agricultural sector so as to diversify the Advertising industry.
Speaking on Thursday at the 2017 Lecture and Award Night of the Advertising Practitioners Association Abuja Chapter, (APAAC), On the topic “Advertising in a Diversified Economy”, Senator Solomon Ewuga admonished the Practitioners to also tap into the energy of the youth whom he said are an asset to advertising due to their age.
He stressed that youthful energy is not a wasteful commodity as it has always been captured by economies that have been diversified, adding that the youth have the capacity to bring various attitude into the industry to aid diversification.
Senator Ewuga however noted with dismay that there is no fact to determine how diversified the Nigerian economy is, adding that, “To do business in a diversified economy is imperative, but there are really no basis to have a quantitative assessment, best of judgement approach can be used but this shows that there is a sloppy system in Nigeria to determine how diversified the economy is”.
He further noted that it cannot be said that the industry is diversified if the Petroleum industry with 80 per cent of the GDP doesn’t generate enough advertising,Agriculture is not in the picture, Nollywood is not captured, adding that there are opportunities for APAAC and APCON to exploit.
He also called on the advertisers to embrace political advertising,vibrant public relations, research industry, link up with the 21st century digital world where thinking and knowledge is the basis to develop the industry and creating wealth and as well urged them to work hard, break boundaries and convert intangibles into tangible products
On his part, the Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON), Alhaji Garba Kankarofi said APAAC has grown due to its vibrant, diligent and dedicated team and urged the Members to keep up the good work.
Earlier, the APAAC Chairman Sam Agbi-Ojie noted that though APAAC is not there yet but it has a clear road map of where it is going.
“I appreciate our sponsors as without them nothing much would have been done. This is just the beginning of a long trek”.
While soliciting for corporation of the people, he assured them of a better outing next year, adding that APAAC is working to make the vision of advertising stronger.
Highlight of the event was the induction of new members into the Council.