By Gift Olivia Samuel, The Sight News
The Advertising Practitioners’ Association Abuja Chapter (APAAC), has reiterated that there is a great need to acknowledge professionalism in the field of advertising, so that Nigerians can see reasons to patronise advertisers who are professionals.
The APAAC Chairman, Alh. Ibrahim Aliyu made this know, Wednesday when he led a delegation of the Association on a courtesy visit to the News Agency of Nigeria (NAN) Headquarters in Abuja.
Alhaji Ibrahim further hammered on the need to patronise certified advertisers than quacks who know nothing about advertising ethics, adding that, using advertising professionals ensures better value.
According to him, “As a notable Association in FCT, we are the umbrella body of Advertisers in Abuja and the Nation at large. We are certified Advertisers by the Advertising Practitioners’ Council of Nigeria, (APCON).”
He reminded the Director General of the News Agency of Nigeria, Mr Bayo Onanuga, that officers in the Commercial, Marketing and indeed Corporate Communication, should be qualified professionals with APCON certification.
The Chairman noted that the current agenda of the Association is to grow APAAC, Promote Professionalism and Promote Entrepreneurship.
“In respect to this, we seek partnership with the News Agency of Nigeria so as to achieve maximum utilisation of the media to reach out to the public in carrying out our activities” he concluded.
Responding, the Director General, Mr Bayo Onanuga who was represented by the Managing Editor, Mallam Yusuf Zango, assured the chairman and members of APAAC of NAN’s support at all levels.
“I assure you that the News Agency of Nigeria would partner with you to ensure professionalism in the Advertising. We wouldn’t stop there but to build the relationship to a level that our staff would enroll as to make them professionals in the field” he said.
It is worthy to note that this is the fifth Courtesy visit by the APAAC Executive Committee since the election.